Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…
What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…
People who buy into the “butterfly effect” believe that minute actions can result in large effects. Just like the flap of a butterfly’s wings may cause a tsunami on the other side of the world, the messages brands share publicly…
Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…
Amazon’s plans to acquire Whole Foods Market for approximately $13.7 billion should come as no surprise to anyone who understands Jeff Bezos’ business model. In his quest to deliver the biggest and best solutions, Amazon’s CEO uses an ingenious and…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Yes, the DOW is at record highs, and the Fed announced a rate hike and signaled subsequent hikes would occur later this year. Consequently, most investors are giddy and optimistic, because to the untrained eye, it appears the U.S. economy…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…
Many senior executives find themselves wondering why their organization’s lead generation program is coming up short. It’s perplexing, because they’ve been told the program is generating tons of leads, yet the company’s sales remain flat. Perhaps it’s unclear how many…
Yes, it’s harder than ever to get a customer’s attention, attract her interest and sell your product or service. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place,…