Meet The Team


Promote on Purpose

Terri Maxwell, Managing Partner

Terri Maxwell’s passion for promotion is exceeded only by her passion for anything purpose. In addition to serving as Promote on Purpose Managing Partner, Terri is also the CEO of Succeed on Purpose a private equity incubator/accelerator who has launched over a dozen successful brands in the last few years.

Terri has been recognized in the New York Times and the Dallas Business Journal and was also name Small Business Mentor of the Year by the National Association of Women Business Owners.


Promote on Purpose

Michelle Morse, Contributing Partner

Michelle brings inspiration to print with her editorial skills and passion for words by nurturing authors through the publishing process. As Principal and CEO of Inspire on Purpose, she built a process with tools that ensure her own clients have a seamless and joyful experience.

Michelle’s dedication to her clients has helped to propel Inspire on Purpose to great success in a short period of time. With her knowledge of book promotion and strategy development, she also provides support and guidance as a Contributing Partner of Promote on Purpose.


Holly Duffin, Brand Engagement Manager

Holly is all about achieving success through purpose. She is dedicated to her clients’ success by promoting their purpose in fun, creative ways that makes an impact. A diverse background in accounting, sales, HR and Marketing developed Holly’s meticulous yet creative working style and she brings a unique perspective to the marketplace. Holly is passionate about bringing ideas to life and seeing her client’s vision become a reality.