Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…
What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…
Amazon’s plans to acquire Whole Foods Market for approximately $13.7 billion should come as no surprise to anyone who understands Jeff Bezos’ business model. In his quest to deliver the biggest and best solutions, Amazon’s CEO uses an ingenious and…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…