In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…
Photo Sources: Bob Wright Creative, Campaign Asia The marketing landscape has changed dramatically over the years. Heck, it’s changed dramatically overnight. From a campy tiger pushing cornflakes to a slick tiger selling Asian beer. But more importantly, the chase is…
Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…
Jon Stewart Photo Source: The Boston Herald Your brand should have a voice, perspective and a point of view, or it will be lost. It’s that simple. Generic, bland, plain-vanilla, pointless content has become the wallpaper of media. “We’re the…
Netflix doesn’t own a TV network. Yet its winning Emmys. Ray Johnson is a former law-school student from Oklahoma who’s never been in a movie or a TV series. Yet his videos earn him $4M annually on Youtube. E.L. James…