Terri Maxwell, founder and CEO of Share On Purpose, Inc., a business cultivator of purposeful brands. Terri’s purpose is to “inspire potential” and, in addition to a career as a well-known author and speaker, she has launched, owned, sold, or rebranded over 40 companies.
This article will focus on explaining how to identify innovators and systematically target them through your marketing strategy.
Workers quit leaders, not jobs. When workers voluntarily quit, it creates a tremendous replacement burden of more than 12 percent of pre-tax income for the average company. Yet some organizations report an average voluntary turnover of less than half of industry peers. What makes their employees stay? Authentic leadership.
NBC 5 News morning segment, “Tell Me Something Good” - Two North Texas businesses have joined forces to raise $25,000 to support a nonprofit that helps veterans and first responders with overcoming suicide.
The mission mantra for chief marketing officers (CMOs) has always been straightforward: drive growth. Yet only about a third of CMOs actually deliver measurable results. Make 2018 the year you fully deliver by shifting your mindset—and your title—from marketing to growth.
According to a study presented at a recent American Marketing Association conference, 25 percent of CEOs in the U.S. come from a sales and marketing background. The same study also revealed that marketing CEOs tend to gravitate to consumer product goods (CPG) organizations, specifically food, wholesale trade and retail.
Being unethical is more than bad brand karma; consumers ban bad brands from their wallets and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its “authentic” credentials — how do you actively convey integrity in a way that matters to buyers?
Business results are always preceded by a performance culture. I’ve shared well-researched insights over the last few months on how to build a performance culture through Authentic Leadership.
There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background. Here's a look at what gives marketing-focused CEO's the leg up in the business world, and what you can learn from them.