Authentic Leadership: The Key to Business Performance
Much has been written about the positive impact of culture and employee engagement on customer satisfaction: a combination known to fuel business performance. But who creates a rich cultural environment, and what positively impacts employee engagement? Authentic Leaders do.
Brand Integrity Interview with Terri Maxwell
Terri Maxwell is an award-winning serial entrepreneur, philanthropist and author. As CEO of social impact accelerator Share On Purpose, she’s launched numerous companies, and runs a marketing agency focused squarely on integrity-driven marketing.
The New CMO: Entering the Chief Growth Officer Era
The mission mantra for chief marketing officers (CMOs) has always been straightforward: drive growth. Yet only about a third of CMOs actually deliver measurable results. Make 2018 the year you fully deliver by shifting your mindset—and your title—from marketing to growth.
The 25% Difference: 4 Valuable Lessons From Marketing CEOs
According to a study presented at a recent American Marketing Association conference, 25 percent of CEOs in the U.S. come from a sales and marketing background. The same study also revealed that marketing CEOs tend to gravitate to consumer product goods (CPG) organizations, specifically food, wholesale trade and retail.
The 56% Reality: The power of the integrity-driven brand
Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its “authentic” credentials — how do you actively convey integrity in a way that matters to buyers?
Marketing Trends 2018: The Strategy, ROI and Connection Playbook
Terri Maxwell, CEO of Share on Purpose that creates, launches and/or invests in companies with innovative ideas that make the world better joins Enterprise Radio to discuss marketing trends for 2018, the strategy, ROI and connection playbook.
Listen to the podcast with host Eric Dye.
Four Secrets of Marketers Who Become CEOs
There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background.
Here's a look at what gives marketing-focused CEO's the leg up in the business world, and what you can learn from them.
The Art of Sustaining Brand Trust
Brands have only a few seconds before customers lose or gain interest in their narrative—or, worst case scenario, divert their attention away from the brand indefinitely. The sheer amount of competitive noise within the marketplace makes it increasingly more imperative for brands to hook customers and reel in interest at every opportunity that presents itself.