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Conscious Company

What Truly Differentiates a Conscious Business?

Despite the growing trend towards conscious capitalism and conscious business across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount…

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Three Elements to Consistent Business Growth

Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…

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Lemons

Ways to Reposition Your Brand for Profitable Growth

Profitable growth is key to success in the current business marketplace. So, what’s the secret to profitable growth? Stop price/promo discounting and run value-added promotions that engage your market. Authentically promote your brand by telling stories using content, videos, and…

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How to Reposition Your Brand for Growth in Five Steps

Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…

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