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Business-innovation

Using Innovation to Create Demand

What’s capturing the attention of your ideal buyer? Hint: It isn’t your advertising. Advertising is becoming increasingly less effective. Deep down, we know it’s true. But what do we do to create demand for our products and customers? It’s simple.…

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Truth Sells: Five Keys to Authentic Promotion

I’ll never forget the day. It was March 2008. After years of hard work, I succeeded in building a multi-million dollar marketing consulting firm that served mostly Fortune 1000 clients. The business was thriving, I was financially free, but ……

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