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Billboards To Illustrate Brand Positioning

Repositioning Your Brand to Increase Its Value

Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…

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Cans

The Future is De-Branding

Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…

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