SITUATION: NEC Corporation of America, a leading provider of advanced IT, communications, networking and biometric solutions, wanted to engage its customers and channel partners digitally, as well as grow its presence on social media channels.
APPROACH: Our GET Noticed program aligned NEC’s solutions and event marketing programs with timely, trending topics that prospects wanted to read. The ultimate goal was to elevate the relevance and visibility of these SMART Content stories with NEC’s target audiences.
IMPACT: @NEC Twitter account grew organically (without paid ads) from 7,000 to over 11,000 in a short span of time. The NECToday.com blog, along with its other social media channels, are now used for robust distribution of marketing content, including white papers, videos and press releases. This helped NEC cast a powerful vision into the marketplace.
NEC was a client for over 3 years.
SITUATION: VitreosHealth, a predictive analytics company, wanted to differentiate itself and create brand awareness in an overly crowded healthcare space.
APPROACH: Our SMART Content Stories were used to position VitreosHealth as the subject matter expert in trending stories, providing the opportunity to showcase differences and introduce success stories. These SMART Content Stories featured links to relevant white papers that interested individuals would download by providing only contact information. That contact information was then provided to the VitreosHealth sales force. The stories were distributed to their target audience via online social groups, search engine optimization and earned media.
IMPACT: Each story is generating almost 1000 page views and 45-50 leads per month that are highly qualified, representing a significant increase in opportunities and revenue penetration.
VitreosHealth has been a client partner for over 1 year.