Yes, the DOW is at record highs, and the Fed announced a rate hike and signaled subsequent hikes would occur later this year. Consequently, most investors are giddy and optimistic, because to the untrained eye, it appears the U.S. economy…
Many senior executives find themselves wondering why their organization’s lead generation program is coming up short. It’s perplexing, because they’ve been told the program is generating tons of leads, yet the company’s sales remain flat. Perhaps it’s unclear how many…
For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?” By the time it’s clear whether or…
I’ll never forget the day. It was March 2008. After years of hard work, I succeeded in building a multi-million dollar marketing consulting firm that served mostly Fortune 1000 clients. The business was thriving, I was financially free, but ……