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Kodak

What Game-Changing Idea Are You Ignoring?

Photo Courtesy: Kodak In 1975, a Kodak engineer invented the technology that would one day transform the photographic industry. Kodak leaders ignored it; they simply couldn’t see its potential. In 2012, the company declared bankruptcy, based largely on the overwhelming advances…

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Jimmy-carter

What One Remarkable Man Can Teach Us

Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…

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Jon-stewart

Does Your Brand Have a Voice? 4 Key Steps

Jon Stewart Photo Source: The Boston Herald Your brand should have a voice, perspective and a point of view, or it will be lost. It’s that simple. Generic, bland, plain-vanilla, pointless content has become the wallpaper of media. “We’re the…

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Female-hand-reaching-through-torn-paper-sheet

How to Reach the Right Audience

Great, you have a blog or a Twitter handle or a Constant Contact account. You’ve developed a distinct voice and determined what message matters most You’re churning out the content on a regular basis. Clear, concise and clever. But does…

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