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Photo Highlighting Value-based Brand Experience And Positioning

The Power of a Value-Based Brand Experience

Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…

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Authentic Selling™ – A Model for Growth

What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…

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Cans

The Future is De-Branding

Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…

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Jimmy-carter

What One Remarkable Man Can Teach Us

Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…

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Jon-stewart

Does Your Brand Have a Voice? 4 Key Steps

Jon Stewart Photo Source: The Boston Herald Your brand should have a voice, perspective and a point of view, or it will be lost. It’s that simple. Generic, bland, plain-vanilla, pointless content has become the wallpaper of media. “We’re the…

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