Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…
Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation focuses on the things you can “get” rather than building valuable relationships…
People who buy into the “butterfly effect” believe that minute actions can result in large effects. Just like the flap of a butterfly’s wings may cause a tsunami on the other side of the world, the messages brands share publicly…
Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…
What senior executives say, how they say it and whom they say it to can jeopardize deals and financial outcomes. In fact, the C-suite, companies, employees and stockholders can pay dearly when leadership doesn’t take a thoughtful and deliberate approach…
Amazon’s plans to acquire Whole Foods Market for approximately $13.7 billion should come as no surprise to anyone who understands Jeff Bezos’ business model. In his quest to deliver the biggest and best solutions, Amazon’s CEO uses an ingenious and…
Recently, we offered insight on how to reposition brands to attract millennials. This is a wise strategy for some brands today, BUT the times they are a changin’. There’s a new kid – or should we say target market –…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Yes, the DOW is at record highs, and the Fed announced a rate hike and signaled subsequent hikes would occur later this year. Consequently, most investors are giddy and optimistic, because to the untrained eye, it appears the U.S. economy…