Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
In today’s world, it is not enough to simply have a creative marketing campaign idea. Rather, customers want something relatable and sincere; they want to feel a natural connection with your brand, to experience an authentic relationship. In fact, those…
Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…
Over the past few years, the Promote On Purpose team highlighted several business growth strategies and insights. As we kick off 2019, we've compiled 5 business growth predictions from our ongoing research: 1) A “Tiered” Recession is Underway: Yes, it’s…
What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…
What’s capturing the attention of your ideal buyer? Hint: It isn’t your advertising. Advertising is becoming increasingly less effective. Deep down, we know it’s true. But what do we do to create demand for our products and customers? It’s simple.…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation focuses on the things you can “get” rather than building valuable relationships…