Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
Despite the growing trend towards conscious capitalism and conscious business across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount…
Businesses are either growing or dying. Like living organisms, businesses need to grow, innovate, rejuvenate and then expand. Although there are times when it makes sense to retreat and pull back, business growth comes from expanding – revenue, profit, services,…
Profitable growth is key to success in the current business marketplace. So, what’s the secret to profitable growth? Stop price/promo discounting and run value-added promotions that engage your market. Authentically promote your brand by telling stories using content, videos, and…
Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…