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Conscious Company

What Truly Differentiates a Conscious Business?

Despite the growing trend towards conscious capitalism and conscious business across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount…

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Cans

The Future is De-Branding

Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…

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Predictions-about

8 Predictions about the Future of Your Brand

From NCAA football analysts to Wall Street traders to science fiction screenwriters who conjure up silver cyborgs and interstellar flight, we all love to imagine the future. It’s fun. However, when it comes to your brand and your business growth,…

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Jimmy-carter

What One Remarkable Man Can Teach Us

Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…

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Jon-stewart

Does Your Brand Have a Voice? 4 Key Steps

Jon Stewart Photo Source: The Boston Herald Your brand should have a voice, perspective and a point of view, or it will be lost. It’s that simple. Generic, bland, plain-vanilla, pointless content has become the wallpaper of media. “We’re the…

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