The term “pivoting” is certainly not new to business. In fact, a business strategy often undergo tweaks and changes since the beginning of time. When something is not working, you simply do something else. Or in today’s case, when there…
Don’t tell potential customers why they should buy from your brand – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although…
Marketing strategy shifts constantly. With the widespread use of predictive modeling on the horizon and the continual rise of video content in the marketplace, those shifts are sure to continue throughout 2018. Here are five tips for optimizing your marketing…