Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
Despite the growing trend towards conscious capitalism and conscious business across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount…
Don’t tell potential customers why they should buy from your brand – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although…
Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…
Profitable growth is key to success in the current business marketplace. So, what’s the secret to profitable growth? Stop price/promo discounting and run value-added promotions that engage your market. Authentically promote your brand by telling stories using content, videos, and…
What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…
What’s capturing the attention of your ideal buyer? Hint: It isn’t your advertising. Advertising is becoming increasingly less effective. Deep down, we know it’s true. But what do we do to create demand for our products and customers? It’s simple.…
Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…