Months ago, many companies were blinded by the unknown and fell subject to the chaos. It is no secret that COVID-19 rocked our world, literally. There has been devastating economic impacts to many businesses and the economy as a whole.…
In today’s world, it is not enough to simply have a creative marketing campaign idea. Rather, customers want something relatable and sincere; they want to feel a natural connection with your brand, to experience an authentic relationship. In fact, those…
Businesses are either growing or dying. Like living organisms, businesses need to grow, innovate, rejuvenate and then expand. Although there are times when it makes sense to retreat and pull back, business growth comes from expanding – revenue, profit, services,…
Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…
Over the past few years, the Promote On Purpose team highlighted several business growth strategies and insights. As we kick off 2019, we've compiled 5 business growth predictions from our ongoing research: 1) A “Tiered” Recession is Underway: Yes, it’s…
Yes, the DOW is at record highs, and the Fed announced a rate hike and signaled subsequent hikes would occur later this year. Consequently, most investors are giddy and optimistic, because to the untrained eye, it appears the U.S. economy…
Photo Courtesy: Kodak In 1975, a Kodak engineer invented the technology that would one day transform the photographic industry. Kodak leaders ignored it; they simply couldn’t see its potential. In 2012, the company declared bankruptcy, based largely on the overwhelming advances…