Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…
Marketing strategy shifts constantly. With the widespread use of predictive modeling on the horizon and the continual rise of video content in the marketplace, those shifts are sure to continue throughout 2018. Here are five tips for optimizing your marketing…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…