repositioning your brand | Promote On Purpose

Repositioning Your Brand to Increase Its Value

Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…

Repositioning Your Brand by Reaching Your Customers a Different Way

Don’t tell potential customers why they should buy from your brand – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although…