senior executives | Promote On Purpose

When, Why and How to Amplify Your Vision to Grow Revenue

People who buy into the “butterfly effect” believe that minute actions can result in large effects. Just like the flap of a butterfly’s wings may cause a tsunami on the other side of the world, the messages brands share publicly…

Executive Communicating Messaging Strategy

Words Matter: How Careless Messaging Strategies Put Companies and CEOs at Risk

What senior executives say, how they say it and whom they say it to can jeopardize deals and financial outcomes. In fact, the C-suite, companies, employees and stockholders can pay dearly when leadership doesn’t take a thoughtful and deliberate approach…