Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…
What is authentic selling? Companies that consistently grow and capture market share have three things in common: They are committed to building products and services that provide value. They implement a solid demand generation strategy. They create a growth culture…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…
Many senior executives find themselves wondering why their organization’s lead generation program is coming up short. It’s perplexing, because they’ve been told the program is generating tons of leads, yet the company’s sales remain flat. Perhaps it’s unclear how many…
For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?” By the time it’s clear whether or…
Are you a senior executive who wonders why your organization’s lead generation program is coming up short? Are you perplexed, because you’ve been told that your lead gen program is generating tons of leads, yet your company’s sales remain flat?…