Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…
Profitable growth is key to success in the current business marketplace. So, what’s the secret to profitable growth? Stop price/promo discounting and run value-added promotions that engage your market. Authentically promote your brand by telling stories using content, videos, and…
Social media and emerging technological trends continue to change how businesses and consumers interact online, but one thing remains the same: Content is still king. That is, if it’s done correctly. Great content is more than advertising. It’s bigger than…
Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…
Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…