Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
The term “pivoting” is certainly not new to business. In fact, a business strategy often undergo tweaks and changes since the beginning of time. When something is not working, you simply do something else. Or in today’s case, when there…
Don’t tell potential customers why they should buy from your brand – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although…
Profitable growth is key to success in the current business marketplace. So, what’s the secret to profitable growth? Stop price/promo discounting and run value-added promotions that engage your market. Authentically promote your brand by telling stories using content, videos, and…
Marketing strategy shifts constantly. With the widespread use of predictive modeling on the horizon and the continual rise of video content in the marketplace, those shifts are sure to continue throughout 2018. Here are five tips for optimizing your marketing…
Social media and emerging technological trends continue to change how businesses and consumers interact online, but one thing remains the same: Content is still king. That is, if it’s done correctly. Great content is more than advertising. It’s bigger than…
Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…
Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…
Photo Courtesy: Kodak In 1975, a Kodak engineer invented the technology that would one day transform the photographic industry. Kodak leaders ignored it; they simply couldn’t see its potential. In 2012, the company declared bankruptcy, based largely on the overwhelming advances…