In today’s world, it is not enough to simply have a creative marketing campaign idea. Rather, customers want something relatable and sincere; they want to feel a natural connection with your brand, to experience an authentic relationship. In fact, those…
The term “pivoting” is certainly not new to business. In fact, a business strategy often undergo tweaks and changes since the beginning of time. When something is not working, you simply do something else. Or in today’s case, when there…
Steady revenue and business growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand…
For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?” By the time it’s clear whether or…
While Dallas came up two wins short of securing a spot in the big game in Houston, no one can deny that the ’Boys had an exciting, winning, 2016 season. Many fans attribute the team’s successful run to two rookies,…
When Mark Zuckerberg speaks, savvy marketers listen. So when the Facebook founder extolled to BuzzFeed News – “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…
Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…
The selling process continues to evolve. Have ya noticed? Changes are happening more quickly than ever. Superfast. So, if you’re involved in selling anything, anywhere, the message is clear: evolve or die. Selling once relied on a simple one-way announcement.…