A businessman by the name of Gautam Adani once said, “Business is all about risk taking and managing uncertainties and turbulence.” During times of uncertainty, it is very easy for companies to panic and begin making drastic business changes. But…
Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…
Written by Terri Maxwell There’s a growing sense in most corporations that advertising is becoming less effective. There are many well documented-reasons why this is true, and yet most c-suite executives continue to approve ridiculous advertising budgets year after year.…
Don’t tell potential customers why they should buy from you – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although most…
For over a decade now, marketers have heralded the promise of content marketing as a replacement for digital advertising. Although content certainly has increased web traffic, and organic search, it has yet to deliver a promising ROI for 3 reasons:…
Businesses are either growing or dying. Like living organisms, businesses need to grow, innovate, rejuvenate and then expand. Although there are times when it makes sense to retreat and pull back, business growth comes from expanding – revenue, profit, services,…
Steady revenue growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand Generation Engine…
Despite 8+ years of solid economic growth, both in the US and abroad, most businesses are not consistently growing topline revenues, much less growing profitably. Every business needs to grow, and every C-suite executive makes the same fateful mistake: Assuming…
In the last few years, lawsuits have emerged citing that several online platforms are making huge errors in the placement of advertisements. Facebook, in particular, was accused of fraud by advertisers in a class action lawsuit. These advertisers claim the social…
For companies that want to grow profitably digital marketing is no longer a nice-to-have option in the repertoire of lead generation techniques. With broadcast and print advertising losing effectiveness each year, digital marketing should be a critical component of your…