Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…
Today we’d like to introduce you to Terri Maxwell and R’ymonda Davis. Terri and R’ymonda, please share your story with us. How did you get to where you are today? I started and self-funded a “business cultivator” that launches game-changing ideas. As…
What senior executives say, how they say it and whom they say it to can jeopardize deals and financial outcomes. In fact, the C-suite, companies, employees and stockholders can pay dearly when leadership doesn’t take a thoughtful and deliberate approach…
Amazon’s plans to acquire Whole Foods Market for approximately $13.7 billion should come as no surprise to anyone who understands Jeff Bezos’ business model. In his quest to deliver the biggest and best solutions, Amazon’s CEO uses an ingenious strategy.…
To the average consumer, the U.S. economy may look pretty rosy right now. As the Wall Street Journal reported in mid-May, industrial production surged in April, unemployment fell to its lowest rate since 2007, consumer spending is up and “existing…
Recently, we offered insight on how to reposition brands to attract millennials. This is a wise strategy for some brands today, BUT the times they are a changin’. There’s a new kid – or should we say target market –…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…
Are you a senior executive who wonders why your organization’s lead generation program is coming up short? Are you perplexed, because you’ve been told that your lead gen program is generating tons of leads, yet your company’s sales remain flat?…
While Dallas came up two wins short of securing a spot in the big game in Houston, no one can deny that the ’Boys had an exciting, winning, 2016 season. Many fans attribute the team’s successful run to two rookies,…