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Author: Promote On Purpose Team

This author has written 32 articles
The New CMO: Entering The Chief Growth Officer Era

The New CMO: Entering the Chief Growth Officer Era

  • February 7, 2018
  • Promote On Purpose Team
  • Growth Insights

The mission mantra for chief marketing officers (CMOs) has always been straightforward: drive growth. Yet only about a third of CMOs actually deliver measurable results. Make 2018 the year you fully deliver by shifting your mindset—and your title—from marketing to growth. Introducing…

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Four Secrets Of Marketers Who Become CEOs

Four Secrets of Marketers Who Become CEOs

  • February 7, 2018
  • Promote On Purpose Team
  • Growth Insights

There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background. The good news is their "secret sauce" advantage comes from understanding marketing, because that's knowledge any company…

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5 Tips For Creating The Ideal Marketing Strategy For 2018

5 Tips for Creating the Ideal Marketing Strategy for 2018

  • January 12, 2018
  • Promote On Purpose Team
  • Growth Insights

Marketing strategy shifts constantly. With the widespread use of predictive modeling on the horizon and the continual rise of video content in the marketplace, those shifts are sure to continue throughout 2018. Here are five tips for optimizing your marketing…

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Content Is Still King: The Two Crucial Elements Of Using Content For Growth

Content Is Still King: The Two Crucial Elements of Using Content for Growth

  • December 28, 2017
  • Promote On Purpose Team
  • Growth Insights

Social media and emerging technological trends continue to change how businesses and consumers interact online, but one thing remains the same: Content is still king. That is, if it’s done correctly. Great content is more than advertising. It’s bigger than…

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Three Ways To Make Your Marketing Fit For The Future

Three Ways to Make Your Marketing Fit for the Future

  • November 29, 2017
  • Promote On Purpose Team
  • Growth Insights

If you’re still using the same digital marketing tactics you used in 2007, you’re doing your customers a disservice and negatively impacting your bottom line. Ten years ago, it was a build-it-and-they-will-come marketplace. Targeted ads and discounts or promotions worked.…

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The Key To Growth Isn’t More Sales

The Key to Growth Isn’t More Sales

  • November 13, 2017
  • Promote On Purpose Team
  • Growth Insights

Every business needs to grow, and every executive at some point in his or her career makes the same fateful mistake. They assume a new sales leader, sales team or business development strategy will single-handedly kick-start the company’s growth trajectory.…

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Three Rules For Leveraging Business Partnerships For Growth

Three Rules for Leveraging Business Partnerships for Growth

  • October 27, 2017
  • Promote On Purpose Team
  • Growth Insights

From Amazon and Whole Foods to Google and Wal-Mart, a number of high-profile partnerships are shaking up the business world this year. Thanks to rapidly changing technology and constant innovation that trend is expected to continue. In the past, companies…

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How To Reposition Your Brand For Growth In Five Steps

How to Reposition Your Brand for Growth in Five Steps

  • September 27, 2017
  • Promote On Purpose Team
  • Growth Insights

Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…

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When, Why And How To Amplify Your Vision To Grow Revenue

When, Why and How to Amplify Your Vision to Grow Revenue

  • August 24, 2017
  • Promote On Purpose Team
  • Brand Strategy, Business Success, Public Relations

People who buy into the “butterfly effect” believe that minute actions can result in large effects. Just like the flap of a butterfly’s wings may cause a tsunami on the other side of the world, the messages brands share publicly…

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20 Entrepreneurs Explain The Best Traits Of A Successful Leader

20 Entrepreneurs Explain the Best Traits of a Successful Leader

  • August 23, 2017
  • Promote On Purpose Team
  • New Media

#18- Authenticity, active listening and the ability to inspire performance The most important attributes for a successful leader are: authenticity, active listening and the ability to inspire performance. Most leaders confuse management with leadership. Management is about process, structure, control…

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Recent Posts
  • The New CMO: Entering The Chief Growth Officer Era The New CMO: Entering the Chief Growth Officer Era
    February 7, 2018
  • Four Secrets Of Marketers Who Become CEOs Four Secrets of Marketers Who Become CEOs
    February 7, 2018
  • 5 Tips For Creating The Ideal Marketing Strategy For 2018 5 Tips for Creating the Ideal Marketing Strategy for 2018
    January 12, 2018
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