Authenticity is key to profitability in the current consumer marketplace. Today’s customers don’t want the hard sell. They want information and solutions that speak to them and an experience that feels real. Successful brand positioning creates that experience and solidifies…
People who buy into the “butterfly effect” believe that minute actions can result in large effects. Just like the flap of a butterfly’s wings may cause a tsunami on the other side of the world, the messages brands share publicly…
#18- Authenticity, active listening and the ability to inspire performance The most important attributes for a successful leader are: authenticity, active listening and the ability to inspire performance. Most leaders confuse management with leadership. Management is about process, structure, control…
Do chief marketing officers (CMOs) really add value? That’s the question the Harvard Business Review asked in 2015 after a 2008 study indicated that the presence of a marketing officer in the C-suite had no real effect on company performance.…
Today we’d like to introduce you to Terri Maxwell and R’ymonda Davis. Terri and R’ymonda, please share your story with us. How did you get to where you are today? I started and self-funded a “business cultivator” that launches game-changing ideas. As…
What senior executives say, how they say it and whom they say it to can jeopardize deals and financial outcomes. In fact, the C-suite, companies, employees and stockholders can pay dearly when leadership doesn’t take a thoughtful and deliberate approach…
Amazon’s plans to acquire Whole Foods Market for approximately $13.7 billion should come as no surprise to anyone who understands Jeff Bezos’ business model. In his quest to deliver the biggest and best solutions, Amazon’s CEO uses an ingenious strategy.…
To the average consumer, the U.S. economy may look pretty rosy right now. As the Wall Street Journal reported in mid-May, industrial production surged in April, unemployment fell to its lowest rate since 2007, consumer spending is up and “existing…
Recently, we offered insight on how to reposition brands to attract millennials. This is a wise strategy for some brands today, BUT the times they are a changin’. There’s a new kid – or should we say target market –…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…