What if you knew that 70% of marketers find SEO to be much more effective than PPC advertising? Would you still be pouring your marketing dollars in PPC ads or would you perhaps explore other ways to build your organic traffic?
Does SEO Generate An ROI?
Search Engine Optimization (SEO) consists of optimizing your digital content to reflect common search terms that your target market may be searching for. Quite frankly, it allows your customers to find you. This would explain why organic traffic often converts faster than almost any other form of traffic. In fact, according to a recent study, almost 50% of businesses found organic search traffic to have the highest ROI when compared to social media, paid PPC, and email.
Furthermore, SEO has proven to generate a higher ROI in the long run. Whereas PPC ads stop delivering a return once you pause or end the campaign, SEO continues to build over time.
Here are a few best practices to keep in mind when optimizing your content:
1. Ensure Your Site is Mobile-Friendly.
Nearly 80% of people now own a smartphone which means mobile searches are on the rise. Optimizing your website and content to create a simple user experience for both mobile and desktop users is critical to capturing the attention of your buyers.
2. Find Out What Your Customers Are Searching For.
Can we let you in on a secret if you are not familiar with how to use tools such as Google Keyword Planner? Go to Google and search for yourself. Type in what you think your customers would be searching for and see if the results are accurate. You can also type in keywords into the search bar and look at the suggestions Google provides. This will help narrow your keyword focus however, for more accuracy, you should check the search volume data.
3. Pick Your Keywords Strategically.
Packing keywords all over your content can be spammy and off-putting. Ensure your content not only reads well but educates your buyers and speaks to their pain points. The objective is to capture their attention and then ease them through the buying process without being pushy or salesy.
4. Keep EAT Top of Mind.
E-A-T stands for Expert, Authoritative, and Trustworthy. When the Google algorithm is choosing which pages to rank on the first page these are the characteristics they are looking for. This means sharing informative content, securing backlinks from reputable sites, and seeking positive customer reviews can drastically increase your brand’s value.
5. The Title and First Paragraph Are Everything.
You do not want to run the risk of losing your customer within the first few seconds because your content does not meet their needs. Google prides itself on matching its user with the most helpful content based on their search terms. And you should do the same. When writing your title and first paragraph of your content, ensure it accurately captures the problem you are trying to solve and previews the information you are about to share. In other words, clickbait will not generate an ROI
6. Content is King.
There are many “SEO games” that marketers play to get you to the top of Google faster. But just like ads, if you are cheating the system to get to the top, odds are once you stop those tactics, your results will not hold for very long. Simply sharing good content can help you get to that same spot organically which is much more authentic and impactful.
If you are needing to optimize your website to achieve the most out of your SEO efforts, contact Promote On Purpose today. We strive to authentically develop long-lasting ROI through our SEO efforts and unique methodology.