Have you ever wondered why some brands are able to generate higher profits than others even if they are within the same industry? The answer is VALUE. It’s not just the perception of value. Why are customers willing to pay…
Although people may tell you that the days of cold calling are gone, the truth is many companies still use this method of lead generation despite extremely low conversion rates. According to this article, cold calling methods have a 1-2%…
Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
It’s finally December which means your business just about survived 2020. Although revenue goals may have gotten off track and difficult decisions were made, it is time to look forward and refocus your strategy for the new year. Despite challenges, this…
What if you knew that 70% of marketers find SEO to be much more effective than PPC advertising? Would you still be pouring your marketing dollars in PPC ads or would you perhaps explore other ways to build your organic…
Months ago, many companies were blinded by the unknown and fell subject to the chaos. It is no secret that COVID-19 rocked our world, literally. There has been devastating economic impacts to many businesses and the economy as a whole.…
Despite the growing trend towards conscious capitalism and conscious business across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount…
In today’s world, it is not enough to simply have a creative marketing campaign idea. Rather, customers want something relatable and sincere; they want to feel a natural connection with your brand, to experience an authentic relationship. In fact, those…
The term “pivoting” is certainly not new to business. In fact, a business strategy often undergo tweaks and changes since the beginning of time. When something is not working, you simply do something else. Or in today’s case, when there…
As companies continue to navigate through this difficult time, digital marketing has become a necessity. Despite growing trends in the digital space over the years, only recently have companies been forced to adopt digital practices. Whether you are new to…