Customer behaviors are constantly evolving. Are your marketing strategies evolving with them? How your customer researches and weighs buying decisions today is vastly different than even a year ago, especially with the “new norm” the pandemic has brought to the…
It’s finally December which means your business just about survived 2020. Although revenue goals may have gotten off track and difficult decisions were made, it is time to look forward and refocus your strategy for the new year. Despite challenges, this…
What if you knew that 70% of marketers find SEO to be much more effective than PPC advertising? Would you still be pouring your marketing dollars in PPC ads or would you perhaps explore other ways to build your organic…
Months ago, many companies were blinded by the unknown and fell subject to the chaos. It is no secret that COVID-19 rocked our world, literally. There has been devastating economic impacts to many businesses and the economy as a whole.…
Despite the growing trend towards conscious capitalism across the globe, recent disruptions in our world have caused us to re-evaluate the way we do business. While many would agree change was inevitable, there is a significant amount of data that…
In today’s world, it is not enough to simply have a creative marketing campaign idea. Rather, customers want something relatable and authentic; they want to feel a natural connection with your brand. In fact, those brands who have mastered this…
The term “pivoting” is certainly not new to business. In fact, businesses have been making strategy tweaks and changes since the beginning of time. When something is not working, you simply do something else. Or in today’s case, when there…
As companies continue to navigate through this difficult time, digital marketing has become a necessity. Despite growing trends in the digital space over the years, only recently have companies been forced to adopt digital practices. Whether you are new to…
A businessman by the name of Gautam Adani once said, “Business is all about risk taking and managing uncertainties and turbulence.” During times of uncertainty, it is very easy for companies to panic and begin making drastic business changes. But…
Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…