Recently, we offered insight on how to reposition brands to attract millennials. This is a wise strategy for some brands today, BUT the times they are a changin’. There’s a new kid – or should we say target market –…
In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…
Are you a senior executive who wonders why your organization’s lead generation program is coming up short? Are you perplexed, because you’ve been told that your lead gen program is generating tons of leads, yet your company’s sales remain flat?…
While Dallas came up two wins short of securing a spot in the big game in Houston, no one can deny that the ’Boys had an exciting, winning, 2016 season. Many fans attribute the team’s successful run to two rookies,…
When Mark Zuckerberg speaks, savvy marketers listen. So when the Facebook founder extolled to BuzzFeed News – “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on…
Yes, it’s harder than ever to get a customer’s attention, attract her interest and sell your product or service. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place,…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…
From NCAA football analysts to Wall Street traders to science fiction screenwriters who conjure up silver cyborgs and interstellar flight, we all love to imagine the future. It’s fun. However, when it comes to your brand and your business growth,…
Photo Courtesy: Movie Pilot The mobil-social invasion has morphed every marketing campaign (every attempt to grow market share) into a toothy, dangerous, hard-to-contain beast! (Mwaaa-Haa-Hah-hah- Haaaaaa!) Even without the sinister organ music, full moon and wolf howl, most businesses are…