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Repositioning Your Brand to Increase Its Value

  • October 25, 2019
  • Promote On Purpose Team
  • Growth Insights

Why are customers willing to pay more for some products, than others? Why are some brands able to generate higher profits than others, even within the same industry? The answer lies not in marketing or advertising strategies, and many times…

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Culture Counts When It Comes to Growth

  • September 27, 2019
  • Promote On Purpose Team
  • Growth Insights

Written by Terri Maxwell There’s a growing sense in most corporations that advertising is becoming less effective. There are many well documented-reasons why this is true, and yet most c-suite executives continue to approve ridiculous advertising budgets year after year.…

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Repositioning Your Brand by Reaching Your Customers a Different Way

  • September 3, 2019
  • Promote On Purpose Team
  • Digital Marketing Campaigns, Growth Insights, Marketing

Don’t tell potential customers why they should buy from you – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although most…

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Why Content Marketing Doesn’t Generate an ROI

  • July 31, 2019
  • Promote On Purpose Team
  • Growth Insights

For over a decade now, marketers have heralded the promise of content marketing as a replacement for digital advertising. Although content certainly has increased web traffic, and organic search, it has yet to deliver a promising ROI for 3 reasons:…

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How to Grow Revenue-You Can’t Sell Without Leads

  • May 21, 2019
  • Promote On Purpose Team
  • Growth Insights

Businesses are either growing or dying. Like living organisms, businesses need to grow, innovate, rejuvenate and then expand. Although there are times when it makes sense to retreat and pull back, business growth comes from expanding – revenue, profit, services,…

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Three Elements to Consistent Business Growth

  • April 30, 2019
  • Promote On Purpose Team
  • Business Success, Growth Insights

Steady revenue growth is the best indicator of a healthy business. As a serial entrepreneur and business growth expert, I’ve found three elements contribute to consistent business growth: Identifying Innovators as your Primary Target Market Building a Demand Generation Engine…

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The Key to Growth Isn’t More Sales

  • April 23, 2019
  • Promote On Purpose Team
  • Growth Insights

Despite 8+ years of solid economic growth, both in the US and abroad, most businesses are not consistently growing topline revenues, much less growing profitably. Every business needs to grow, and every C-suite executive makes the same fateful mistake: Assuming…

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Does Digital Marketing Generate Revenue? The Research Says…

  • March 25, 2019
  • Promote On Purpose Team
  • Growth Insights

In the last few years, lawsuits have emerged citing that several online platforms are making huge errors in the placement of advertisements. Facebook, in particular, was accused of fraud by advertisers in a class action lawsuit. These advertisers claim the social…

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Five Techniques to Use Digital Marketing to Drive Revenue

  • March 8, 2019
  • Promote On Purpose Team
  • Digital Marketing Campaigns, Growth Insights, Marketing

For companies that want to grow profitably digital marketing is no longer a nice-to-have option in the repertoire of lead generation techniques. With broadcast and print advertising losing effectiveness each year, digital marketing should be a critical component of your…

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Five Business Growth Trends for 2019

  • January 4, 2019
  • Promote On Purpose Team
  • Growth Insights

Over the past few years, the Promote On Purpose team highlighted several business growth strategies and insights.  As we kick off 2019, we've compiled 5 business growth predictions from our ongoing research: 1) A “Tiered” Recession is Underway: Yes, it’s…

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