In our recent post, Innovate, Exit or Die: What Senior Executives Understand About the Economy That Most Americans Do Not, we discussed why it is so important for brands to innovate in order to survive the next economic downturn. One…
Yes, the DOW is at record highs, and the Fed announced a rate hike and signaled subsequent hikes would occur later this year. Consequently, most investors are giddy and optimistic, because to the untrained eye, it appears the U.S. economy…
Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…
Many senior executives find themselves wondering why their organization’s lead generation program is coming up short. It’s perplexing, because they’ve been told the program is generating tons of leads, yet the company’s sales remain flat. Perhaps it’s unclear how many…
For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?” By the time it’s clear whether or…
Are you a senior executive who wonders why your organization’s lead generation program is coming up short? Are you perplexed, because you’ve been told that your lead gen program is generating tons of leads, yet your company’s sales remain flat?…
While Dallas came up two wins short of securing a spot in the big game in Houston, no one can deny that the ’Boys had an exciting, winning, 2016 season. Many fans attribute the team’s successful run to two rookies,…
I’ll never forget the day. It was March 2008. After years of hard work, I succeeded in building a multi-million dollar marketing consulting firm that served mostly Fortune 1000 clients. The business was thriving, I was financially free, but ……
When Mark Zuckerberg speaks, savvy marketers listen. So when the Facebook founder extolled to BuzzFeed News – “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on…
Yes, it’s harder than ever to get a customer’s attention, attract her interest and close the sale. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place, where your prospective…