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Executives Analyzing ROI Results From Lead Generation

The Science Behind Lead Generation and Cultivation

  • March 28, 2017
  • Promote On Purpose Team
  • Brand Strategy, Growth Insights, Lead Generation

Why do some lead generation programs succeed while others fail? If you’re expecting a complicated answer, you’re reading the wrong article. The answer is quite simple. Lead generation and cultivation is a science rooted in proven, repeatable formulas. It’s not…

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3 Strategies for Fixing a Broken Lead Generation Program

  • March 4, 2017
  • Terri Maxwell
  • Brand Strategy, Lead Generation

Many senior executives find themselves wondering why their organization’s lead generation program is coming up short. It’s perplexing, because they’ve been told the program is generating tons of leads, yet the company’s sales remain flat. Perhaps it’s unclear how many…

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Executives Evaluating ROI Results

Executives: Measure These 3 Metrics to Grow Sales and Improve ROI

  • February 27, 2017
  • Terri Maxwell
  • Business Success, Growth Insights, Lead Generation, Sales

For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?” By the time it’s clear whether or…

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Lead Generation Business Success

3 Signs It’s Time to Outsource – or Move – Your Lead Generation Program

  • February 16, 2017
  • Promote On Purpose Team
  • Growth Insights, Lead Generation

Are you a senior executive who wonders why your organization’s lead generation program is coming up short? Are you perplexed, because you’ve been told that your lead gen program is generating tons of leads, yet your company’s sales remain flat?…

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Business Success, Strategic Insights

How to Set Up Your Business for a Winning Season, Just Like Dak and Zeke

  • January 22, 2017
  • Promote On Purpose Team
  • Business Success, Growth Insights

While Dallas came up two wins short of securing a spot in the big game in Houston, no one can deny that the ’Boys had an exciting, winning, 2016 season. Many fans attribute the team’s successful run to two rookies,…

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Truth Sells: Five Keys to Authentic Promotion

  • January 17, 2017
  • Terri Maxwell
  • Growth Insights

I’ll never forget the day. It was March 2008. After years of hard work, I succeeded in building a multi-million dollar marketing consulting firm that served mostly Fortune 1000 clients. The business was thriving, I was financially free, but ……

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Why You Should Throw SOME but Not ALL of Your Eggs in the Video Content Basket

  • December 13, 2016
  • Promote On Purpose Team
  • Content Marketing, Growth Insights, Marketing, New Media

When Mark Zuckerberg speaks, savvy marketers listen. So when the Facebook founder extolled to BuzzFeed News – “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on…

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The New Way to Sell: The 3 V’s of Content

  • November 22, 2016
  • Promote On Purpose Team
  • Brand Strategy, Content Marketing

Yes, it’s harder than ever to get a customer’s attention, attract her interest and close the sale. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place, where your prospective…

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The Future is De-Branding

  • June 30, 2016
  • Promote On Purpose Team
  • Branding

Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…

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8 Predictions about the Future of Your Brand

  • May 2, 2016
  • Promote On Purpose Team
  • Content Curation, Content Marketing, Marketing, Public Relations

From NCAA football analysts to Wall Street traders to science fiction screenwriters who conjure up silver cyborgs and interstellar flight, we all love to imagine the future. It’s fun. However, when it comes to your brand and your business growth,…

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