Yes, it’s harder than ever to get a customer’s attention, attract her interest and sell your product or service. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place,…
Prepare for the era of the minimalist brand. Less really WILL BE more. Quality WILL count. Truth is, it already does. The “new” strategy? Just produce a better product, don’t pay for a pretty ad. The product IS the ad.…
From NCAA football analysts to Wall Street traders to science fiction screenwriters who conjure up silver cyborgs and interstellar flight, we all love to imagine the future. It’s fun. However, when it comes to your brand and your business growth,…
Photo Courtesy: Movie Pilot The mobil-social invasion has morphed every marketing campaign (every attempt to grow market share) into a toothy, dangerous, hard-to-contain beast! (Mwaaa-Haa-Hah-hah- Haaaaaa!) Even without the sinister organ music, full moon and wolf howl, most businesses are…
Photo Courtesy: Kodak In 1975, a Kodak engineer invented the technology that would one day transform the photographic industry. Kodak leaders ignored it; they simply couldn’t see its potential. In 2012, the company declared bankruptcy, based largely on the overwhelming advances…
Photo Sources: Bob Wright Creative, Campaign Asia The marketing landscape has changed dramatically over the years. Heck, it’s changed dramatically overnight. From a campy tiger pushing cornflakes to a slick tiger selling Asian beer. But more importantly, the chase is…
Photo Courtesy: NBC News He’s the 39th President of the United States, a Nobel Peace Prize winner, former Governor, humanitarian, author, activist and peanut farmer. At every step along the way, he’s also been a thoughtful voice of decency and…
Jon Stewart Photo Source: The Boston Herald Your brand should have a voice, perspective and a point of view, or it will be lost. It’s that simple. Generic, bland, plain-vanilla, pointless content has become the wallpaper of media. “We’re the…
Netflix doesn’t own a TV network. Yet its winning Emmys. Ray Johnson is a former law-school student from Oklahoma who’s never been in a movie or a TV series. Yet his videos earn him $4M annually on Youtube. E.L. James…
Great, you have a blog or a Twitter handle or a Constant Contact account. You’ve developed a distinct voice and determined what message matters most You’re churning out the content on a regular basis. Clear, concise and clever. But does…