Meet Terri Maxwell and R’ymonda Davis of Promote On Purpose in Las Colinas

Today we’d like to introduce you to Terri Maxwell and R’ymonda Davis.

Terri and R’ymonda, please share your story with us. How did you get to where you are today?
I started and self-funded a “business cultivator” that launches game-changing ideas. As a serial entrepreneur, I am always looking for new ways to grow our brands. More importantly, I want results from marketing efforts.

Because I couldn’t find an agency that got results consistently, I started my own to serve our Share On Purpose portfolio companies. We got such great results, that we launched it commercially as Promote On Purpose. We guarantee actual revenue results (ROI) from our efforts in 90 days or less.

Needless to say, Promote On Purpose took off, and is now our largest company.

The other aspect that is unique is that Share On Purpose trains leaders to lead the companies we start. We train them from entry level to senior executive and then transition the leadership of our companies to them.

R’ymonda Davis started in early 2014 in an entry-level role. Today, she is the Managing Director of Promote On Purpose and will be President of this company by Q1 2018. She is truly an inspiration, and a smart leader, who learns and applies quickly, and she maximized the training and mentoring program.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting and growing a business is NEVER smooth. Anyone who thinks it is, hasn’t really done it.

The primary struggle we faced as was finding competent marketers who could think differently about marketing results. The experienced marketers didn’t have a strong enough digital understanding, and the digital marketers didn’t understand REVENUE-based ROI. They only knew how to get website clicks, which doesn’t translate to revenue results and ROI.

After several false starts, we finally realized that we would have to TRAIN our associates to use digital marketing techniques to get results. Since we already had a solid leadership development program, we were able to pivot quickly and build a powerful training program to train our team to get consistent revenue results for clients.

The training was so effective, that we were able to launch a ROI guarantee so strong that we work for free if we don’t hit the revenue goals in 90 days or less.

We’d love to hear more about your business.
We only work with 1 brand in a particular industry, so we’re picky about the clients we select.

In essence, we tell their story through education-marketing avenues combined with digital marketing know-how. This results in website traffic, lead and demand generation, and REVENUE. Also, because our marketing tools are so effective, we can build a SEO digital footprint to dramatically increase their search engine rankings, but do so with great content that actually builds their brand image.

I bought a PR firm ad combined it with Promote On Purpose, and we also guarantee 1 media story PER month from real media outlets.

What were you like growing up?
I grew up in a 600 square-foot trailer with alcoholic parents and was abused in every way possible. My early years were riddled with poverty and challenges.

I thought I was stupid, because my parents called me stupid. Come to find out, that wasn’t true (along with a lot of other things they taught me.)

I learned quickly that “you get what you focus on” and learned how to shift my mindset to how to win, rather than be a victim. This play to win mindset, which I wrote about recently for one of my other companies, is the key to success.

https://succeedonpurpose.com/play-to-win-how-to-think-like-a-champion/

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