What if you knew that 70% of marketers find SEO to be much more effective than PPC advertising? Would you still be pouring your marketing dollars in PPC ads or would you perhaps explore other ways to build your organic…
Don’t tell potential customers why they should buy from your brand – SHOW them. Every brand wants to grow, and most senior executives want to be the driver of their company’s growth. However, the way brands grow has dramatically shifted. Although…
Social media and emerging technological trends continue to change how businesses and consumers interact online, but one thing remains the same: Content is still king. That is, if it’s done correctly. Great content is more than advertising. It’s bigger than…
When Mark Zuckerberg speaks, savvy marketers listen. So when the Facebook founder extolled to BuzzFeed News – “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on…
Yes, it’s harder than ever to get a customer’s attention, attract her interest and sell your product or service. That’s true in any industry. We live in a changed world. The proverbial marketplace of ideas is a crowded, chaotic place,…
From NCAA football analysts to Wall Street traders to science fiction screenwriters who conjure up silver cyborgs and interstellar flight, we all love to imagine the future. It’s fun. However, when it comes to your brand and your business growth,…
Photo Courtesy: Movie Pilot The mobil-social invasion has morphed every marketing campaign (every attempt to grow market share) into a toothy, dangerous, hard-to-contain beast! (Mwaaa-Haa-Hah-hah- Haaaaaa!) Even without the sinister organ music, full moon and wolf howl, most businesses are…
Photo Sources: Bob Wright Creative, Campaign Asia The marketing landscape has changed dramatically over the years. Heck, it’s changed dramatically overnight. From a campy tiger pushing cornflakes to a slick tiger selling Asian beer. But more importantly, the chase is…
Netflix doesn’t own a TV network. Yet its winning Emmys. Ray Johnson is a former law-school student from Oklahoma who’s never been in a movie or a TV series. Yet his videos earn him $4M annually on Youtube. E.L. James…
Great, you have a blog or a Twitter handle or a Constant Contact account. You’ve developed a distinct voice and determined what message matters most You’re churning out the content on a regular basis. Clear, concise and clever. But does…